What is Qualified? After working in pay per click advertising for the last 6 years I have taken it for granted that clients don’t ask for my qualifications. I can only assume that this has been due to their lack of knowledge. The more savvy clients now want to see all your degrees, trophies and medals! Now I have met a lot of professionals from the industry over the past few years and I would say almost every single person I...
Read MoreThe technical jargon and acronyms surrounding digital marketing can be confusing for some of us. In order to demystify things I have tried to give an easy to understand explanation. Click the arrow to open the jargon you are interested in learning more about. I will continue to add to the Jargon so be sure to check back! Pay Per Click or PPC Pay Per Click is an advertising platform based on bidding for keywords. For each search query...
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