Blog

How important is Social Media to today’s Business? With more consumers now online is social media crucial to your business, should you have it, manage it yourself or pay an agency? Millions of us use Facebook, Google+, Twitter, Snapchat, Pinterest and many more social media platforms every day. You can deliver direct to your customers a message, offer, competition or launch a new product line. The possibilities and opportunities...

It is not often that I have needed to call upon my local police force, Essex Police. I called 999 at around 19:00 on 10th June to report that a large group of over 20 youths aged 15 to 18 were at my front door making threats. I explained that my son had already been assaulted and that I had prevented a further attack, and that now a large group were making threats at our home. The Essex Police operator said that this was a priority...

The Google Panda 4.0 update is all about unique, high quality content and back links. In order to best tackle the SERP (Search Engine Results Page) ranking of your website you need to formulate a content marketing plan. Some questions we need to ask ourselves. Why are we creating content? Who are we trying to reach? What benefit does our target audience receive? What benefit do we get from the content? After reviewing our SERP...

Squared Online – My Digital World As part of the course we were set the task of creating a PowerPoint slide to depict a day in our Digital Life. My submission for the Digital Slice is below, enjoy      ...

Squared Online – Get Social The focus of the lesson tonight was to get everyone thinking about how they interact with social media. To reflect on social and how we connect or engage with others in the new digital age. It’s all about the engagement! What platforms we use and what we use them for. Some of the questions raised were, what are the brands using the social platforms for? What do they want? We had TONS of...

Squared Online – Neil Perkins Presentation The video presentation from Neil Perkins was great! Neil started with an interactive short history of how long some of the tech we use every day and take for granted. I had pen and pad at the ready on noted some of the historic moments in our tech history. 1971 – 1st email was sent using ARPANET, the predecessor of what we know today as the Internet. 1978 – 1st email spam...