Blog

Tech Disruption   Tech Disruption was a new term I heard on the Squared Online course this week. I should go for a quick recovery and say that I knew of the theory I just didn’t know there was a name for it. Tech Disruption, there I know what it is now! I spend time looking at various data sources and trying to look at products and services through the eyes of the target consumer for my clients.  Get an idea of where these...

What is Qualified? After working in pay per click advertising for the last 6 years I have taken it for granted that clients don’t ask for my qualifications. I can only assume that this has been due to their lack of knowledge. The more savvy clients now want to see all your degrees, trophies and medals! Now I have met a lot of professionals from the industry over the past few years and I would say almost every single person I...

The technical jargon and acronyms surrounding digital marketing can be confusing for some of us. In order to demystify things I have tried to give an easy to understand explanation. Click the arrow to open the jargon you are interested in learning more about. I will continue to add to the Jargon so be sure to check back! Pay Per Click or PPC Pay Per Click is an advertising platform based on bidding for keywords. For each search query...

I like to think of myself as an avid PC Gamer, I wouldn’t consider myself a hardcore gamer but I have been know to spend some time blowing stuff up on Borderlands 2, Bio Shock Infinite, Far Cry 3 or any of the other top titles I have in my Steam library. Just finished Saints Row IV   My gaming days go back to the dawn of time!   I first got hooked on gaming as a youngster with the Binatone TV Master from the 70’s...

How important is customer service to your business? In today’s ever demanding retail industry, with household budgets tighter than ever and so many competitors out there how much does customer service matter? I worked in retail before starting my career in IT and then marketing. I was very successful as a salesman and reached the accolade of one of the top 10 in the country for a large UK chain of joinery stores. Most of my...

Landing Pages What’s it all About? Optimised landing pages are a core part of a Pay Per Click campaign. With Google paying even closer attention not only to the quality of your landing page but also the speed at which it loads a lot is riding on the quality of your landing pages. The quality of your landing page is one of the factors Google uses to decide how much you are going to pay for a click on your ad. If your page load...