Posts Tagged "google"

The Google Panda 4.0 update is all about unique, high quality content and back links. In order to best tackle the SERP (Search Engine Results Page) ranking of your website you need to formulate a content marketing plan. Some questions we need to ask ourselves. Why are we creating content? Who are we trying to reach? What benefit does our target audience receive? What benefit do we get from the content? After reviewing our SERP...

Squared Online – Neil Perkins Presentation The video presentation from Neil Perkins was great! Neil started with an interactive short history of how long some of the tech we use every day and take for granted. I had pen and pad at the ready on noted some of the historic moments in our tech history. 1971 – 1st email was sent using ARPANET, the predecessor of what we know today as the Internet. 1978 – 1st email spam...

Squared Online – My Digital Life Somewhat relieved that we don’t need our web cam for the Squared Online lessons I waited in anticipation for our 2nd more in-depth lesson. The lesson involved looking at how we used technology in our daily lives. The intention was to get everyone thinking on how we use tech today and how we might use it tomorrow. The lesson outcome was to get everyone thinking about how consumers use tech...

Background I have worked successfully in the digital marketing industry for a number of years now. All of my knowledge and skills have been self taught with no formal training. I read blogs, articles and use analytics from various sources to try to understand my clients customers and their behaviors. Since August this year I thought it was time to gain some qualifications to prove my skills and worth to my current and perspective...

A clever piece of marketing from Google. A view of how a wide variety of Google products are used in our everyday life.