Posts Tagged "marketing"

What is Qualified? After working in pay per click advertising for the last 6 years I have taken it for granted that clients don’t ask for my qualifications. I can only assume that this has been due to their lack of knowledge. The more savvy clients now want to see all your degrees, trophies and medals! Now I have met a lot of professionals from the industry over the past few years and I would say almost every single person I...

Landing Pages What’s it all About? Optimised landing pages are a core part of a Pay Per Click campaign. With Google paying even closer attention not only to the quality of your landing page but also the speed at which it loads a lot is riding on the quality of your landing pages. The quality of your landing page is one of the factors Google uses to decide how much you are going to pay for a click on your ad. If your page load...