Posts Tagged "ppc"

What is Qualified? After working in pay per click advertising for the last 6 years I have taken it for granted that clients don’t ask for my qualifications. I can only assume that this has been due to their lack of knowledge. The more savvy clients now want to see all your degrees, trophies and medals! Now I have met a lot of professionals from the industry over the past few years and I would say almost every single person I...

The technical jargon and acronyms surrounding digital marketing can be confusing for some of us. In order to demystify things I have tried to give an easy to understand explanation. Click the arrow to open the jargon you are interested in learning more about. I will continue to add to the Jargon so be sure to check back! Pay Per Click or PPC Pay Per Click is an advertising platform based on bidding for keywords. For each search query...

Landing Pages What’s it all About? Optimised landing pages are a core part of a Pay Per Click campaign. With Google paying even closer attention not only to the quality of your landing page but also the speed at which it loads a lot is riding on the quality of your landing pages. The quality of your landing page is one of the factors Google uses to decide how much you are going to pay for a click on your ad. If your page load...