The Google Panda 4.0 update is all about unique, high quality content and back links. In order to best tackle the SERP (Search Engine Results Page) ranking of your website you need to formulate a content marketing plan. Some questions we need to ask ourselves. Why are we creating content? Who are we trying to reach? What benefit does our target audience receive? What benefit do we get from the content? After reviewing our SERP...
Read MoreThe technical jargon and acronyms surrounding digital marketing can be confusing for some of us. In order to demystify things I have tried to give an easy to understand explanation. Click the arrow to open the jargon you are interested in learning more about. I will continue to add to the Jargon so be sure to check back! Pay Per Click or PPC Pay Per Click is an advertising platform based on bidding for keywords. For each search query...
Read MoreLanding Pages What’s it all About? Optimised landing pages are a core part of a Pay Per Click campaign. With Google paying even closer attention not only to the quality of your landing page but also the speed at which it loads a lot is riding on the quality of your landing pages. The quality of your landing page is one of the factors Google uses to decide how much you are going to pay for a click on your ad. If your page load...
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